The People’s Supermarket
This is Unreal.
The People's Supermarket is a community-based shop that's managed and owned by members and open to all. It's based on Lamb's Conduit St, London WC1 and takes its format from the popular co-operative 'Park Slope' in Brooklyn, NYC.
We developed the brand and identity which needed to reflect the co-op's core values of being communal, affordable and democratic without appearing too virtuous or elitist.
This is real.
Winner of a Brand New Award for Comprehensive Branding.
Listed as FastCo Design's Top 10 brands globally in 2010.
In the 2011 D&AD Awards Longlist for Branding.
Currently on the British Council's global exhibition tour for sustainable design values.
1,100
1,100 volunteer shopkeepers...
And counting!
Publised in Visual Identities for Small Businesses (2012), Logology 2 (2011) and Boxed & Labelled 2 (2011).
0.3%
Probably increased sales of Euroslot hole punches (the centrepiece of the identity system) by approximately 0.3%.